Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja

Armageddon Performance Products was established in 2022 by a group of passionate off-road enthusiasts and Baja race winners. Our founders shared a common vision: to revolutionize the off-road performance products market by creating products that set the standard for performance, durability and innovation.

000K
Raised in previous investment rounds
0.00M
Estimated market value by 2032
00%
CAGR For market growth in 2023

Why Invest?

Investing in Armageddon Performance Parts offers a chance to enter a thriving off-road market, driven by consumer enthusiasm, cutting-edge technology, and strong growth potential.

The Team

The team behind Armageddon is a veteran group of race enthusiasts and entrepreneurs, having successfully taken two companies public in the past six years.

Growing Demand

The growing off-road vehicle market, fueled by rising interest in outdoor activities, presents an opportunity to capitalize on demand for high-quality, durable parts and accessories.

Profit Margins

Off-road performance parts command premium prices due to their specialized nature, leading to substantial profit margins. Investing in this sector offers potential for high returns through these lucrative margins.

Tech Innovation

The off-road performance parts industry is driven by technological advancements and innovation. Investing in an innovative company in this sector allows investors to capitalize on growth and gain a competitive edge.

Customer Loyalty

Off-road enthusiasts are highly loyal, leading to repeat purchases and strong brand loyalty. Investing in a company serving this passionate demographic can provide consistent and reliable returns.

Led By Industry Veterans
Led By Industry Veterans
Led By Industry Veterans
Led By Industry Veterans
Led By Industry Veterans
Led By Industry Veterans
Led By Industry Veterans
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja

Our leadership team is comprised of industry veterans, Baja race winners, & seasoned executives with IPO successes.

Rod Keller
Board Member
  • Led the $120M sale of Segway to Ninebot
  • took AYRO Inc. public on NASDAQ
  • Established Global Manufacturing at Car Club INc.
Christian Okonsky
Executive Chair / Co-Founder
  • 25 years of experience building eV companies
  • founded AYRO + Volcon ePowersports
  • publicly listed both in the past 5 years
Erick Kozin
CTO / Co-Founder
  • 15+ Years of Brand Marketing Experience in Action powersports
  • second-generation Baja racer and BAJA 1000 winner
  • led Monster's international marketing expansion into 16 countries across LATAM & APAC
Melissa Coffey
CMO
  • Award-Winning motorsports and Powersports Industry Veteran
  • established FOX's marketing and Race Presence in the off-road industry
  • four-time sales and marketing exec at startups

The Projects

We're creating innovative solutions and leveraging the UTV market to build out Armageddon's presence in the entire market, from racing to utlity.

Products

Armageddon manufactures high end performance off road after market parts and accessories for leading brands. Currently our OEM compatibility aligns with Can Am, however our roadmap will further align us with Polaris and Segway.

  • CAD Designed, Laser Cut & Bent
  • TIG-Welded, 4130 Chromoly
  • Lifetime Warranty

Partnerships

We will partner with 5-10 racing teams across multiple series to showcase Armageddon Performance Products in a competitive environment. By equipping teams and industry figureheads with our latest innovations, we aim to build brand credibility, elevate recognition, and demonstrate our products' superior performance in the off-road market.

Racer Program

In 2024, Armageddon is supporting two race teams with products and car builds in twelve races, across five race series, supporting their race vehicles.

  • 2 Teams, 3 Drivers
  • Competing in 5 series
  • Proven Winners

Contingency Program

Contingency Programs are the single most efficient way to grow a brand in the off-road segment. Contingency support requires that if you are using Armageddon products, you must also display two stickers on your vehicle and actively use the product in the race. If you achieve a podium finish in the race, Armageddon awards you with either a cash prize or like value with Armageddon Products.

DOD Program

Can-Am UTVs are vital in military operations for their versatility and ruggedness in challenging terrains, performing tasks like reconnaissance, transport, and logistics. Equipping these vehicles with high-performance Armageddon parts ensures durability and reliability under extreme conditions, maintaining peak performance and enhancing mission success and personnel safety.

Future Objectives

Our goal is to meet OEM specs for aftermarket parts on vehicles like the Bronco and Jeep, ensuring top-tier performance and durability, enhancing reliability for enthusiasts and professionals in the off-road market.

Come See us

Parker 400
Parker, AZ
Jan
Mint 400
Las Vegas, NV
Mar
San Felipe 250
San Felipe, MX
Mar
DP4
Barstow, CA
May
Baja 500
Ensenada, MX
May
Vegas to Reno
Las Vegas, NV
Aug
Baja 400
Ensenada, MX
Sep
CA 300
Barstow, CA
Oct
Norra 500
Ensenada, MX
Oct
Baja 1000
Ensenada, MX
Nov
Rage on The River
Laughlin, NV
Dec

Meet the racers representing Team Armageddon in 2024.

Erick Kozin

Second-generation Baja racer and BAJA 1000 winner, will race a 2023 X3 in the 2024 SCORE Off-Road Championship's Pro Turbo class.

Loni Usner

Professional racer and fourth-generation member of the Unser racing dynasty, has victories at Pike's Peak and in the World Racing League. In 2024, she will drive a Can-Am Maverick R for Armageddon.

Dean 'Mo' Okonsky

began his racing career at 14 and won his class at the Mint 400 and Rage at the River in his first full season last year. He will drive a 2023 Can-Am X3 in the UTV STOCK class.

InQuiries

Ready to invest in the future of off-road production? Please reach out directly for private investments, or visit our WeFunder to invest publicly.

Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja
Born, Bred, Built in Baja